which focuses on M&S becoming a more ethically aware company, they are doing this by setting themselves targets over several years in order to become one of the most ethically conscious large companies in the country. The brief itself is based around encouraging the consumer to also take up the challenge to be more ethically aware in their daily lives through taking pledges on the M&S website such as, eat your five a day or use energy efficient lightbulbs, this could be realised through various media vehicles i.e. online advertising, store promotion, packaging etc. I decided to re-design the M&S bag for life into a collection of different bags each raising awareness by displaying a different pledge and how to achieve it, but also linking clearly to the website so that the consumer can become more involved and hopefully consider other pledges as well.
At the moment I'am finalising colourways for the series and arranging the final type layout but I thought I would post a couple of the development pages with the final series to be posted later this week.
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